Bell Means Safety Bell began as a small auto parts store in a suburb of Los Angeles in 1923. Growing under the benevolent leadership of Roy Richter, Bell became a leader in safety equipment, such as excellent helmets for auto racing, motorcycling and then bicycling. Over the years, the commitment to creating great products through a close connection with the sport and employing the very best people and utilizing cutting-edge materials and technologies turned Bell from a one-man operation into a multi million-dollar enterprise.
What Makes Bell Helmets Special Bell made its name with motorsports helmets so you can be certain their bicycle helmets provide unparalleled protection and safety and meet and exceed all of the industry's testing standards.
But you'll probably appreciate more that Bell helmets fit and feel so nice when you're out on a ride. They boast easy built-in fitting systems like their Geared Positioning System (GPS) that allows you to actually fine-tune the fit by simply turning a dial on the back of the helmet.
Bell has also engineered advanced cooling that keeps you dry and comfortable on even the hottest days. The helmets boast ventilation channels that draw air in through the front and over the head while forcing the warm air out through the rear ports. These deep, sculpted channels keep air moving for constant ventilation and a whole new level of comfort.
Another great feature is lightness. Bell helmets are among the lightest out there, and because of this you may not even notice you have yours on after a few miles.
There's a Bell for Everyone! More world champions have worn Bell car and bicycle helmets than all other helmet brands combined. From Grand Prix racing through the Indy 500 to Olympic cycling, Bell helmets have played a vital role in protecting racers for nearly 50 years, and they'll protect you, too!
Plus, all of Bell's technology isn't only reserved for racers. Bell also makes helmets for all riders from kids to commuters to century riders and everyday cyclist who just ride for fun and happiness. No matter how you ride you'll find the perfect Bell helmet in the right style and at the right price, too. Stop by any one of Rock N' Road Cyclery's 4 Orange County locations and we'll help you pick out your favorite Bell helmet and fit you to it, too!