Established in 1991, Rock N' Road Cyclery now has 4 state-of-the-art bike shops in Orange CountyCalifornia. The first, located in Mission Viejo, just went through a total renovation. Now all 4 stores are Specialized Concept Stores, which means that the owners, Matt Ford, Stu Uehara, Jeff Renteria, and Specialized Bicycle Company worked together to create a retail experience that is beyond that of any other bicycle retailer within 50 miles.

Company founder, Matt Ford, explains that this store and the three other Rock N' Road Cycle stores in OC are going to just keep improving on their advantage: "We have just added the most advanced bicycle fitting system available to our Mission Viejo location. The Specialized BG Data fitting system provides computerized analysis of every part of your riding style from both the side and the front while you are actually riding and under load."

The other three stores, located in Laguna NiguelAnaheim Hills, and Irvine, provide the bicycling community in OC with more than just a place to buy a bike. Matt continues: "We want to provide riders with everything they need to maximize their riding experience. That goes far beyond gear and includes classesridesclubs, and involvement in the racing and touring communities."